Activator - Visualizing Complex Concepts

This collection of graphics was created for Activator to break down complex marketing and data concepts into digestible, easy-to-understand visuals. Whether illustrating how a Customer Data Platform works, explaining multichannel marketing journeys, or showing the impact of improved data management, each piece was designed to educate and engage both dealership clients and internal teams. The goal: turn technical jargon into clear, actionable insight—without losing the message in the noise.