Activator - Brand Evolution & Creative Partner

As a long-term creative partner to Activator, I’ve supported their brand transformation over the past three years—contributing to multiple phases of their growth. Most recently, I led the visual direction for a comprehensive rebrand that included a full website redesign, updated brand visuals, refreshed digital assets, and a modernized approach to their email newsletters and communication templates.

From refining their color palette and typography to ensuring a consistent look and feel across web, sales, and marketing materials, my focus has been on aligning Activator’s identity with its position as a cutting-edge automotive marketing and data platform. Through each iteration, I’ve worked closely with their internal teams to deliver designs that not only look great—but drive clarity, engagement, and credibility.